Cumbria Health on Call (CHoC) have been operating under their name since 2009, providing primary health care services to the population of Cumbria. From 26th February 2024 the service will change its name to Cumbria Health, this reflects the growth of the service over the past 14 years.
The service has developed from an out of hours primary health care provider, to a diverse and agile service operating various services 24 hours a day, 7 days a week, 365 days a year. The service is no longer a purely ‘out of hours’ provider, it now encompass 6 GP Practices across Cumbria, and multiple day time services, however their patients remain at the heart of all they do.
Along with their name change, Cumbria Health will be moving to a new administrative site based at Rosehill in Carlisle. This site will encompass the services administrative and call handling functions.
Susan Blakemore, Chief Executive of Cumbria Health, said:
‘In 2023 we undertook a rebranding exercise to reflect our varied and innovative service, this was done in partnership with a local company, H&H Reeds. We engaged with our team on this exercise, inviting them to join focus groups and complete a survey, giving them the opportunity to convey their thoughts and feelings about our service and what it means to them.
This engagement returned a strong message, that our service and name means a lot to both our team and the patients we serve, along with a strong sense of pride in all that we do and in the name ‘Cumbria Health on Call’. Therefore we knew we needed to retain our heritage whilst looking to reflect our service as it now is, I am pleased to announce that from 26th February 2024 we will operating under the name Cumbria Health.
Along with our new name, we have a new logo. This logo has a nod to our original red ‘C’, but with a new look and no longer limited to a clock which previously reflected only the out of hours part of our service. The logo is instead one flowing line, representing our joined up and consistent service in a simple and clear image.
We are excited to launch our new name as we continue to grow our strong and responsive service for the benefit of the patients that we serve’.
Notes to Editors:
For enquiries please contact Diana Banks or Charlotte Myers, Cumbria Health on Call: 01228 514 830.
Photos for Editors:
